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Traffic statistics
 

Traffic statistics

Note: This page is displayed first after you log in, with traffic statistics on the current month.

This page enables you to display different statistics about traffic generated by you - clicks on banners, downloads of the casino client software etc. You do not need to fill in all the fields, just the ones concerning you.

Search by:

You can limit the information to be displayed by time period, banner profile, banner or advertiser.

Select the time period from the drop-down menu, or enter the start date and end date into the corresponding fields. You can press the calendar button -  - and select the date from there, or enter the dates manually, following the format YYYY-MM-DD.

To display all traffic statistics regardless of the time/date, select "All" from the drop-down menu.

Select the banner profile or banner name from the drop down menus, if necessary.

Select an advertiser name to display traffic generated by that advertiser only. If there are no advertisers in the list (besides yourself), you have not referred any. You can only refer other advertisers if you have salesman privileges.

Report by:

Select whether you want to see daily stats, monthly stats, stats grouped by advertiser, banner, profile or player.

Sort by:

List in the order of impressions (times a banner was shown), clicks (times a banner was clicked on), downloads (times the client program was downloaded) or key. Sorting by key means that results are sorted by the same item as they are reported by - when reporting by days, sorting is also done in order of days; when reporting by player, sorting is done in (alphabetical) order of players, etc.

Show ratio:

You can display Clicks/Downloads (clicks on banner / downloads of the casino software) or Downloads/First Deposit (downloads of the casino software / making of at least one deposit) ratio in the results table. Select the desired ratio from the menu. When reporting is done by player, no ratio can be displayed (as the concept makes no sense).

Results:

When the Show stats button or ENTER is pressed, the program displays traffic statistics, in a manner determined by the data inserted into the form fields. The results table consists of twelve columns:

Impressions - times a banner was shown
Clicks - times a banner was clicked on.
Downloads - times the casino software was downloaded.
Fun Signups - number of demo accounts created.
Signups - number of real-money mode accounts created.
First deposits - number of new players, who made at least one deposit.
Deposits - total deposits in dollars.
Withdrawals - total withdrawals from casino accounts in dollars.
Bonuses - total bonuses awarded to players in dollars.
Chargebacks - total chargebacks in dollars.
Credits - total given credit in dollars.
Total revenue - revenue earned by the casino.

A predefined part of the revenue is paid to the advertiser, this amount is displayed as "Advertiser revenue".

If reporting is done by player, only 6 of these columns are displayed: Deposits, Withdrawals, Bonuses, Chargebacks, Credits and Total revenue.

To display the statistics differently, modify the contents of the fields as needed and press the Show stats button again. You do not have to press your browser's back-button.

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